Alice Muir Kocourková

How to build a reactivation strategy that actually works
- Growth
Most apps treat cancellation as the end of the relationship. It's actually step zero of reactivation.
The blended ARPU framework: how to measure hybrid monetization
- Growth
Why ads and subscriptions don't have to be a tug-of-war (you just need a new metric)
AI features are eroding your subscription app’s margins — here’s how to fix it
- Growth
On the hidden cost of AI features, and why you should treat AI usage like paid media spend
Grow ARPU by adding value for existing subscribers: tactics + real app examples
- Growth
How expanding product value can unlock untapped revenue and attract new users
AI has broken subscription app pricing models: the end of one-size-fits-all subscriptions
- Growth
When every user activity costs money, 'freemium' stops being free
7 smart ways to monetize low-intent users
- Growth
Practical strategies to turn an overlooked segment into meaningful revenue
How to turn freemium users into loyal subscribers
- Growth
Why freemium can be your strongest growth engine, if you design it to convert
Is monetization hurting your app’s user experience?
- Growth
Don’t trade short-term revenue for long-term trust. How ethical UX can still drive effective monetization.
The ultimate guide to subscriber segmentation for apps
- Engineering
How to engage, convert, and retain app subscribers at every stage of their journey.

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