“Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel
- Growth
Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.
RevenueCat author David Barnard - page 4
Author’s posts
![“Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel]()
![“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo]()
“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo
- Engineering
How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.
![“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit]()
“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit
- Growth
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
![WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman]()
WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman
- Engineering
On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.
![“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory]()
“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory
- Growth
What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
![“Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, Google]()
“Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, Google
- Growth
Insider tips for building better, more profitable Android apps
![“The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft]()
“The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft
- Growth
How the Microsoft 365 team optimizes their apps for ASO and monetization.
![“Competing on the App Store, you have to operate like a startup” — Ramit Arora, Microsoft]()
“Competing on the App Store, you have to operate like a startup” — Ramit Arora, Microsoft
- Growth
Operating like a start-up inside the world’s biggest company
![“Pick a problem that you want to work on for 10 years, even if it were to fail” — Val Agostino, Monarch Money]()
“Pick a problem that you want to work on for 10 years, even if it were to fail” — Val Agostino, Monarch Money
- Growth
Time, talent, and money will get you far — but to ride the downs as well as the ups, you need passion.
![“Meta has a very strong algorithm… They’re good at finding your audience for you” — Marcus Burke, Independent Consultant]()
“Meta has a very strong algorithm… They’re good at finding your audience for you” — Marcus Burke, Independent Consultant
- Growth
Marcus Burke on the past, present, and future of Meta ads.
![“Content marketing is a long-term thing… You’re building brand and trust” — Fares Ksebati, MySwimPro]()
“Content marketing is a long-term thing… You’re building brand and trust” — Fares Ksebati, MySwimPro
- Growth
On the podcast we talk with Fares about how to build your own content marketing machine.
![“If you’re contemplating a freemium model, there’s going to be pain in the beginning” — Paul Ganev, Surfline]()
“If you’re contemplating a freemium model, there’s going to be pain in the beginning” — Paul Ganev, Surfline
- Growth
On the Sub Club podcast Surfline's Paul Ganev discusses why you should be calculating SAM not TAM and how to make freemium work.
![“Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, Google](/static/82b65847ab883de4940fa81b3338cbc7/f3ba6/sarah-karam-sub-club.webp)
![“The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft](/static/b91649494d65053da419facc5c2c8b01/f3ba6/ramit-arora-aps-london-podcast.webp)
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