Building apps with heart: what Noom, Numo, and Opal get right
- Growth
A perfectly-optimized funnel gets users to the paywall, but affinity is what keeps them in the app
RevenueCat author Olha Yohansen
Author’s posts
Your app is perfectly optimized — that’s why nobody remembers it
- Growth
When every app copies the same playbook, the only advantage left is meaning something