Skip to main content

App Store Save Outcomes Chart

AIAsk AIChatGPTClaude

This chart shows what happens after a retention message leads to a save. It breaks saves down into promotional offer redemptions, alternate plan redemptions, and passive retention without a purchase.

Available settings​

  • Filters: Yes
  • Segments: Yes

How to use App Store Save Outcomes in your business​

Use this chart to understand how customers responded when a retention message led to a save.

  • Compare how many saves came from promotional offer redemptions, alternate plan redemptions, or no purchase.
  • Segment by message type to identify which retention message formats drive the most customer action.

Filters and segments​

You can filter or segment this chart by:

  • Message type
    • Switch plan
    • Text-based
    • Text-based with image
    • Promotional offer
  • Product ID (the active product ID at the time the retention message was shown)

Why this chart matters​

Save rate shows you the percentage of messages that did not end in cancellation, but it does not show how customers responded. This chart breaks down that distinction.

  • Redeemed promotional offer: Customers who accepted a promotional offer within 24 hours of the message.
  • Redeemed alternate plan: Customers who switched to a different subscription plan or product.
  • No purchase: Customers who did not cancel and did not accept any offer.

Understanding the mix helps you determine whether your retention messaging is driving action or only preventing churn.

Calculation​

This chart shows the outcome for customers whose retention message resulted in a save, meaning they did not cancel within 24 hours of receiving the message.

Retention messages are counted per subscription per calendar day: if the same message is shown multiple times on the same day, only the last exposure is counted. That means a save can be missed if a customer accepts an offer, then later sees the message again and cancels on that same day.

Each save is categorized into one of three outcomes:

  • Redeemed promotional offer: The customer accepted a promotional offer.
  • Redeemed alternate plan: The customer switched to a different subscription plan or product.
  • No purchase: The customer did not cancel and did not make a purchase within the 24-hour window.

Each line represents the count of saves in an outcome category over time. This helps you see whether your retention messaging is driving explicit action, such as offer redemptions or plan changes, or simply preventing cancellations.