Skip to main content

App Store Save Rate Conversion Chart

AIAsk AIChatGPTClaude

This chart combines Retention Messaging API volume and save rate so you can compare how many unique messages were delivered with how often those messages prevented cancellations.

Available settings​

  • Filters: No
  • Segments: No

How to use App Store Save Rate Conversion in your business​

Use this chart to measure the overall performance of your App Store retention messages.

  • The bar series shows the count of unique retention messages sent by the Retention Messaging API.
  • The line series shows save rate: the percentage of those messages that did not end in a cancellation.
  • Use this chart to compare volume and effectiveness over time, and to spot sudden drops in message activity or save performance.

Why this chart matters​

Save rate is a key retention messaging metric because it tells you whether your messages are preventing cancellations.

  • It helps you compare the effectiveness of different message types.
  • It shows whether higher message volume is translating into retention.

Calculation​

  • Retention Messages Sent (bars): The count of unique retention messages delivered to customers. If multiple messages are sent for the same subscription within a 24-hour window, only the last message is counted. Messages are counted per subscription per calendar day, so if the same retention message is shown multiple times on the same day only the last exposure is used.
  • Save Rate (line): The percentage of sent messages where the customer did not cancel within 24 hours of receiving the message.
  • Save Rate formula: (Messages that did not result in cancellation / Retention Messages Sent) × 100 = Save Rate

For example, if you sent 1,000 unique retention messages and 510 of those customers did not cancel within 24 hours, your save rate would be 51%.

📘Dive deeper into saves

For a breakdown of what happens when a customer is saved (such as promotional offer redeemed, plan switched, or no purchase), see the App Store Retention Messaging Save Outcomes chart.