📄️ Paywall Encounter Chart
The Paywall Encounter chart measures how many of your new customers encounter a paywall after opening your app for the first time. It helps you understand paywall visibility and reach in your new customer experience, showing what percentage of customers see a paywall within specific timeframes.
📄️ Paywall Conversion Chart
The Paywall Conversion chart measures how effectively your paywalls convert viewers into conversions. It supports multiple conversion types so you can analyze initial conversion, paid conversion, trial starts, and trial conversions.
📄️ Paywall Abandonment Chart
The Paywall Abandonment chart measures the proportion of paywall impressions that did not lead to an initial conversion within 3 days of the first paywall impression. It provides both an overall abandonment rate and a breakdown into bounces and purchase cancellations.
📄️ Paywall LTV Chart
The Paywall LTV chart measures the realized lifetime value generated from purchases that derived from an initial conversion within 3 days of a customer's first impression on a given paywall. It lets you view total revenue, revenue net of taxes, or proceeds, and also average LTV per viewer.