Ads Charts
Track and analyze ad monetization metrics
RevenueCat's ad charts provide unified visibility into your ad monetization alongside your subscription revenue. Track impressions, clicks, revenue, and key performance metrics across all your ad networks and mediators.
RevenueCat's ad data comes from real-time SDK callbacks and will not match the numbers in your ad network or mediator dashboards. Ad networks and mediators apply post-processing, deduplication, and fraud filtering that can take 24-48 hours to finalize, resulting in different totals. Use RevenueCat for real-time tracking and unified revenue reporting, and your ad platform dashboards for final reconciliation.
Available Charts
Performance Metrics
- Ad Impressions - Track the total number of times ads were displayed to users
- Ad Clicks - Monitor how many times users clicked on ads
- Ad Revenue - View revenue generated from ad impressions
Efficiency Metrics
- Ad CTR (Click-Through Rate) - Measure the percentage of impressions that resulted in clicks
- Ad RPM (Revenue Per Mille) - Track revenue per 1,000 impressions
- Ad Fill Rate - Monitor the percentage of ad requests that were successfully filled
User Metrics
- Ad Monetized Customers - Track unique customers who generated ad impressions
Ad Dimensions
Ad charts can be filtered and segmented by ad-specific dimensions in addition to standard chart dimensions:
- Network Name: The advertising network that served the ad (e.g., Google Ads, Facebook Audience Network, Unity Ads)
- Mediator Name: The mediation platform managing multiple ad networks (e.g., AdMob, AppLovin)
- Ad Placement: The contextual placement where the ad appears in your app
- Ad Unit: A unique identifier for a specific ad slot or format in your app
- Ad Format: The type of ad displayed (e.g., banner, interstitial, rewarded)
How to Use Ad Charts
Ad charts help you understand and optimize your ad monetization strategy:
- Monitor overall performance: Track impressions, clicks, and revenue trends over time
- Compare efficiency: Use CTR and RPM to identify which ad placements, networks, or user segments perform best
- Optimize fill rates: Identify gaps in ad delivery to maximize monetization opportunities
- Unified revenue view: See ad revenue alongside subscription revenue for complete business insights
- Segment analysis: Break down metrics by country, platform, or custom dimensions to find optimization opportunities
Filters and Segments
Like all RevenueCat charts, ad charts support filtering and segmentation by standard chart dimensions in addition to the ad-specific dimensions listed above. This allows you to answer questions like:
- Which countries generate the highest ad RPM?
- How does ad performance differ between platforms?
- What's the CTR for different ad networks or ad placements?