Ad Revenue Chart
The Ad Revenue chart tracks the total revenue generated from ads in your app. This is your primary ad monetization metric, showing how much income your ad placements are generating.
Measures
Revenue: The total amount earned from ads during the period.
Clicks: The total number of times users clicked on ads.
Impressions: The total number of times ads were displayed to users.
Available settings
- Filters: Yes
- Segments: Yes
Ad dimensions
Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See Ad Impressions for details.
How to use Ad Revenue in your business
Ad revenue is the bottom-line metric for measuring your advertising monetization success:
- Track revenue trends to understand the financial impact of your ad strategy
- Segment by country or platform to identify your most valuable markets
- Compare ad revenue against subscription revenue to understand your monetization mix
- Monitor revenue alongside impressions and clicks to see what drives revenue changes
- Use with RPM to normalize revenue across different impression volumes
Calculation
For each period, we measure the total revenue generated from ad impressions and clicks. Revenue is reported in your display currency and rounded to two decimal places.
Ad revenue is automatically included in the main Revenue chart alongside subscription and non-subscription purchase revenue, giving you a complete view of your app's monetization.