Revenue Chart
The Revenue chart displays the total revenue generated during a given period minus refunds.
Annual Recurring Revenue (ARR) Chart
The Annual Recurring Revenue (ARR) chart is an annualized estimation of your recurring revenue. To compute it, we simply multiply MRR by 12. Learn more about how MRR is measured here.
Monthly Recurring Revenue (MRR) Chart
The Monthly Recurring Revenue (MRR) chart measures the normalized revenue of your active paid subscriptions down to a monthly value. It’s a way of normalizing the scale of your business to better understand your velocity or size outside of the fluctuations that may arise from varying subscription durations. It doesn't map directly to revenue, but it is a useful standardization.
Monthly Recurring Revenue Movement Chart
The Monthly Recurring Revenue Movement chart shows how New Subscriptions and Churned Subscriptions affect MRR. New MRR is MRR that was added during the period by New Subscriptions. Churned MRR is MRR that was lost in the period by Churned Subscriptions.
Non-subscription Purchases Chart
The Non-subscription Purchases chart measures the count of consumable, non-consumable, and lifetime purchases that occurred in a given period.
Ad Revenue Chart
The Ad Revenue chart tracks the total revenue generated from ads in your app. This is your primary ad monetization metric, showing how much income your ad placements are generating.