📄️ Cohort Explorer
The Cohort Explorer allows you to measure the performance of various cohort definitions over time and across multiple performance measurements.
📄️ Realized LTV per Customer Chart
Realized LTV (Lifetime Value) per Customer (sometimes also called Average Revenue per User, ARPU) shows the actual revenue (minus refunds) that was generated by a customer cohort, divided by the number of customers in that cohort.
📄️ Realized LTV per Paying Customer Chart
Realized LTV (Lifetime Value) per Paying Customer (sometimes also called Average Revenue per Paying User, ARPPU) shows the actual revenue (minus refunds) that was generated by a cohort of paying customers, divided by the number of customers in that cohort.
📄️ Prediction Explorer
The Prediction Explorer allows you to measure the predicted lifetime value (LTV) of various customer cohorts over time to estimate the long-term revenue that may be driven by those cohorts.