Ad ARPDAU Chart
Available in Charts v3 only. This chart isn't listed when Charts v3 isn't enabled.
The Ad ARPDAU chart measures the average ad revenue generated per ad-monetized customer per day. It helps you understand how efficiently you're monetizing your active ad audience, independent of audience size. In the dashboard, this chart is labeled ARPDAU (Ad Users).
The denominator accumulates day by day alongside revenue, so this metric is a per-day rate at every resolution. Weekly and monthly views show that per-day rate averaged across the period.
Measures
ARPDAU: Average ad revenue per ad-monetized customer per day, calculated as Revenue ÷ Ad Monetized Customer Days.
Revenue: The total amount earned from ads during the period.
Ad Monetized Customer Days: The number of customer-days on which a customer viewed an ad during the period. A customer who viewed ads on five days counts five times.
Available settings
- Filters: Yes
- Segments: Yes
Ad dimensions
Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See Ad Impressions for details.
How to use Ad ARPDAU in your business
ARPDAU normalizes ad revenue against your daily ad-monetized audience, making it useful for comparing monetization efficiency across different time periods or segments:
- Track ARPDAU trends to assess the quality of your ad inventory over time
- Segment by country to identify markets where customers generate more ad revenue
- Compare ARPDAU across platforms to guide platform-specific ad strategy
- Compare daily, weekly, and monthly ARPDAU directly, since each resolution reports the same per-day rate
- Use alongside Ad Revenue to distinguish between growth driven by more customers vs. higher per-customer monetization
- Monitor ARPDAU alongside eCPM to understand whether changes are driven by ad pricing or customer engagement
Calculation
ARPDAU is total ad revenue divided by Ad Monetized Customer Days — the number of customer-days on which a customer viewed at least one ad. Revenue is reported in your display currency.
Why weekly and monthly ARPDAU are still per-day rates
Because the denominator is additive, every resolution reports a per-day rate. Weekly and monthly views average that rate across the period. They don't spread revenue across the unique customers reached during the period.
For example, one customer views ads on three days of a week and another views ads on two days. That week has five customer-days. If they generated $1.00 in ad revenue, weekly ARPDAU is $0.20.
ARPDAU vs. Ad Monetized Customers
Ad ARPDAU divides revenue by customer-days, while the Ad Monetized Customers chart counts each customer once per period. Use ARPDAU to measure monetization efficiency, and Ad Monetized Customers to measure reach.
| Aspect | Ad Monetized Customer Days (ARPDAU denominator) | Ad Monetized Customers |
|---|---|---|
| What it counts | One entry per customer for each day they viewed an ad | Each customer once for the whole period |
| Additive across days | Yes | No — deduplicated |
| Answers | How efficiently am I monetizing each active ad day? | How many customers did my ads reach? |