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Ad ARPDAU Chart

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The Ad ARPDAU (Average Revenue Per Daily Active User) chart measures the average ad revenue generated per ad-monetized user per day. It helps you understand how efficiently you're monetizing your active ad audience, independent of audience size.

Measures​

ARPDAU: Average ad revenue per ad-monetized user per day, calculated as Revenue ÷ Ad Monetized Customers.

Revenue: The total amount earned from ads during the period.

Ad Monetized Customers: The count of unique customers who viewed ads during the period.

Available settings​

  • Filters: Yes
  • Segments: Yes

Ad dimensions​

Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See Ad Impressions for details.

How to use Ad ARPDAU in your business​

ARPDAU normalizes ad revenue against your daily active user base, making it useful for comparing monetization efficiency across different time periods or segments:

  • Track ARPDAU trends to assess the quality of your ad inventory over time
  • Segment by country to identify markets where users generate more ad revenue
  • Compare ARPDAU across platforms to guide platform-specific ad strategy
  • Use alongside Ad Revenue to distinguish between growth driven by more users vs. higher per-user monetization
  • Monitor ARPDAU alongside eCPM to understand whether changes are driven by ad pricing or user engagement

Calculation​

For each period, ARPDAU is calculated as total ad revenue divided by the number of unique users who viewed at least one ad. Revenue is reported in your display currency.