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Ad CTR Chart

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📘Charts version

Available in Charts v3 only. This chart isn't listed when Charts v3 isn't enabled.

The Ad CTR (Click-Through Rate) chart measures how often users click on ads after seeing them. A higher CTR indicates your ads are relevant and engaging to users.

Measures

Clicks: The total number of times users clicked on ads.

Impressions: The total number of times ads were displayed to users.

Calculations

CTR: The percentage of ad impressions that resulted in clicks, calculated as (Clicks ÷ Impressions) × 100.

Available settings

• Filters: Yes
• Segments: Yes

Ad dimensions

Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See Ad Impressions for details.

How to use Ad CTR in your business

Click-through rate is a key indicator of ad relevance and user engagement:

• Monitor CTR trends to assess whether ad placements and formats are resonating with users
• Segment by country or platform to identify where ads perform best
• Compare CTR across different app versions to see if UI changes affect ad engagement
• A declining CTR may indicate ad fatigue or poor ad placement, while an increasing CTR suggests effective monetization

Calculation

For each period, we calculate:

1. Total clicks on ads
2. Total ad impressions
3. CTR = (Clicks ÷ Impressions) × 100

CTR is expressed as a percentage with two decimal places of precision.

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