Ad CTR Chart
The Ad CTR (Click-Through Rate) chart measures how often users click on ads after seeing them. A higher CTR indicates your ads are relevant and engaging to users.
Measures
Clicks: The total number of times users clicked on ads.
Impressions: The total number of times ads were displayed to users.
Calculations
CTR: The percentage of ad impressions that resulted in clicks, calculated as (Clicks ÷ Impressions) × 100.
Available settings
- Filters: Yes
- Segments: Yes
Ad dimensions
Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See Ad Impressions for details.
How to use Ad CTR in your business
Click-through rate is a key indicator of ad relevance and user engagement:
- Monitor CTR trends to assess whether ad placements and formats are resonating with users
- Segment by country or platform to identify where ads perform best
- Compare CTR across different app versions to see if UI changes affect ad engagement
- A declining CTR may indicate ad fatigue or poor ad placement, while an increasing CTR suggests effective monetization
Calculation
For each period, we calculate:
- Total clicks on ads
- Total ad impressions
- CTR = (Clicks ÷ Impressions) × 100
CTR is expressed as a percentage with two decimal places of precision.