Ad Fill Rate Chart
The Ad Fill Rate chart shows how successfully ad requests are being fulfilled with actual ads. A higher fill rate means more opportunities to monetize your users. Low fill rates may indicate targeting issues or limited ad inventory availability.
Measures
Ads Requested: The total number of times your app requested an ad from the ad network. Each request represents a monetization opportunity.
Ads Loaded: The number of ads that successfully loaded and were ready to display. This represents fulfilled monetization opportunities.
Ads Failed to Load: The number of ad requests that couldn't be filled with an ad. Failed requests represent missed monetization opportunities.
Calculations
Fill Rate: The percentage of ad requests that were successfully filled with ads, calculated as (Ads Loaded ÷ Ads Requested) × 100.
Available settings
- Filters: Yes
- Segments: Yes
Ad dimensions
This chart can be filtered and segmented by ad-specific dimensions like Mediator Name, Ad Format, Ad Placement, and Ad Unit.
How to use Ad Fill Rate in your business
Fill rate helps you understand how well you're capitalizing on monetization opportunities:
- Monitor fill rate trends to identify issues with ad inventory or targeting
- Segment by country to see if certain regions have lower ad availability
- Compare fill rates across platforms to optimize your ad integration
- Low fill rates may indicate you need to add more ad networks or adjust your targeting settings
- Track "Ads Failed to Load" to quantify missed revenue opportunities
Calculation
For each period, we calculate:
- Total ad requests made by your app
- Total ads that successfully loaded
- Total ads that failed to load
- Fill Rate = (Ads Loaded ÷ Ads Requested) × 100
Fill rate is expressed as a percentage with two decimal places of precision.