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Ad Clicks Chart

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The Ad Clicks chart tracks the number of times users clicked on ads in your app. Clicks indicate user engagement with ads and can help you understand which ad placements and formats are most effective.

Measures​

Clicks: The total number of times users clicked on ads. Each click represents a user interaction with an advertisement.

Available settings​

  • Filters: Yes
  • Segments: Yes

Ad dimensions​

Ad charts can be filtered and segmented by ad-specific dimensions like Network Name, Mediator Name, Ad Format, Ad Placement, and Ad Unit. See Ad Impressions for details.

How to use Ad Clicks in your business​

Ad clicks help you measure user engagement with your advertising:

  • Track click trends over time to see how ad engagement evolves
  • Segment by platform or country to identify where users are most likely to engage with ads
  • Compare clicks against impressions to calculate click-through rate (CTR)
  • Use alongside revenue metrics to understand which clicks are most valuable

Calculation​

For each period, we measure the total count of user clicks on ads. Each individual click is counted, representing a moment when a user actively engaged with an advertisement.