Built With Science sends 90% of its traffic to a quiz, not the App Store
- Growth
Ethan Ethier helps run a fitness app with a built-in audience of 7 million YouTube subscribers — and almost nothing about its growth playbook looks the way you'd expect.
RevenueCat author David Barnard
Author’s posts
Visible has never sent a lifecycle email. It's at $10M ARR.
- Growth
Luke Martin-Fuller left almost every lever in the subscription growth playbook untouched — and Visible is now hiring someone to pull them.
His crowdfunding round was oversubscribed in 24 hours. He shut it down at 3x the target.
- Growth
Jelte Liebrand walked away from a VC term sheet, then turned his app's own users into 2,500 investors — and his first piece of advice to founders considering the same path is "don't raise at all."
A user costs $30 and returns $50. Yuliya Lennox says that’s bad.
- Growth
Yuliya Lennox spent a decade scaling apps—and learned that a campaign making $20 per acquired user can be the clearest sign its creative is not good enough.
Almost everyone who pays for subscriptions is already on iOS 26
- Growth
The business case for dropping support for earlier iOS versions
You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.
- Growth
Andrew Maguire helped scale two App of the Year winners and now invests in consumer apps at Volo Ventures — and he's telling founders the best path to $10 million is to never raise a dollar of venture capital.
She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.
- Growth
Nancy Anderson built a pre and postnatal fitness app to over a million users without lead magnets, a free trial, or a growth metric that could explain why it worked.
How to know if your free tier is generous enough
- Growth
Is your freemium tier just a trial in disguise?
A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user
- Growth
Giordano Contestabile ran a test that showed degrading Life360's free tier would drive massive revenue — and then the executive team yelled at him for even suggesting it.
How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
- Growth
Moving from a hard paywall to freemium is like switching from checkers to chess
The counterintuitive freemium strategy that scaled Opal to 1M daily active users
- Growth
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
Why a hard paywall is the right answer for your app (until it isn’t)
- Growth
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.