Praktika's CEO didn't like the creator video that took it from $1M to $12M ARR in a month
- Growth
Adam Turaev’s rule since day one: hire influencers for their reach, then don’t tell them how to do their job.
RevenueCat author David Barnard
Author’s posts
Cal AI paid UFC creators thousands of dollars to post, and got no download spike at all
- Growth
Jake Castillo kept betting anyway: a creator he signed at 10,000 views a video hit 7 million in month three.
One prime-time TV segment brought WeWard 300,000 downloads in under five minutes, and crashed the app
- Growth
US journalists passed on Yves Benchimol's pitch until he could offer them a conversation with Venus Williams.
BoldVoice took the X off its paywall, and refunds wiped out the extra trial starts
- Growth
Anada Lakra runs BoldVoice at $10M ARR with 10 people, every one of whom, engineers included, sits in two user interviews a week.
Built With Science sends 90% of its traffic to a quiz, not the App Store
- Growth
Ethan Ethier helps run a fitness app with a built-in audience of 7 million YouTube subscribers — and almost nothing about its growth playbook looks the way you'd expect.
Visible has never sent a lifecycle email. It's at $10M ARR.
- Growth
Luke Martin-Fuller left almost every lever in the subscription growth playbook untouched — and Visible is now hiring someone to pull them.
His crowdfunding round was oversubscribed in 24 hours. He shut it down at 3x the target.
- Growth
Jelte Liebrand walked away from a VC term sheet, then turned his app's own users into 2,500 investors — and his first piece of advice to founders considering the same path is "don't raise at all."
A user costs $30 and returns $50. Yuliya Lennox says that’s bad.
- Growth
Yuliya Lennox spent a decade scaling apps—and learned that a campaign making $20 per acquired user can be the clearest sign its creative is not good enough.
Almost everyone who pays for subscriptions is already on iOS 26
- Growth
The business case for dropping support for earlier iOS versions
You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.
- Growth
Andrew Maguire helped scale two App of the Year winners and now invests in consumer apps at Volo Ventures — and he's telling founders the best path to $10 million is to never raise a dollar of venture capital.
She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.
- Growth
Nancy Anderson built a pre and postnatal fitness app to over a million users without lead magnets, a free trial, or a growth metric that could explain why it worked.
How to know if your free tier is generous enough
- Growth
Is your freemium tier just a trial in disguise?