A user costs $30 and returns $50. Yuliya Lennox says that’s bad.
- Growth
Yuliya Lennox spent a decade scaling apps—and learned that a campaign making $20 per acquired user can be the clearest sign its creative is not good enough.
RevenueCat author David Barnard
Author’s posts
Almost everyone who pays for subscriptions is already on iOS 26
- Growth
The business case for dropping support for earlier iOS versions
You could give a founder $20 million to hire engineers. Without product taste, they’d light it all on fire.
- Growth
Andrew Maguire helped scale two App of the Year winners and now invests in consumer apps at Volo Ventures — and he's telling founders the best path to $10 million is to never raise a dollar of venture capital.
She turned down $500k a year in brand deals to build trust. Result? A trial CVR of 68%.
- Growth
Nancy Anderson built a pre and postnatal fitness app to over a million users without lead magnets, a free trial, or a growth metric that could explain why it worked.
How to know if your free tier is generous enough
- Growth
Is your freemium tier just a trial in disguise?
A machine learning test doubled Life360’s top-tier subscriptions — without losing a single mid-tier user
- Growth
Giordano Contestabile ran a test that showed degrading Life360's free tier would drive massive revenue — and then the executive team yelled at him for even suggesting it.
How a switch from hard paywall to freemium led to a 75% LTV lift and a 50% conversion drop
- Growth
Moving from a hard paywall to freemium is like switching from checkers to chess
The counterintuitive freemium strategy that scaled Opal to 1M daily active users
- Growth
Kenneth Schlenker dropped Opal’s paid conversion rate from 20% to 9% — and it resulted in an explosion of daily active users and compounding revenue.
Why a hard paywall is the right answer for your app (until it isn’t)
- Growth
On the podcast: how AI can turn your onboarding from a chore into magic, hyper-personalized experiences that drive both retention and revenue, and why your value-to-noise ratio matters more than how many features you ship.
Russia’s App Store payment block: how it impacts your MRR and what to do next
- Growth
Why your Russian subscriptions are about to churn
“Money will come” – How Super Unlimited built the #1 VPN by not optimizing for revenue
- Growth
On the podcast: the product-driven growth loop behind the #1 VPN app in the world, why they intentionally leave money on the table, and how the prettiest design often loses in their A/B tests.
How Coconote hit $1M ARR in 4 months with no paid ads
- Growth
On the podcast: about hitting $1M ARR in four months with no paid ads, why trial extensions beat discounts for saving cancellations, and why you should be hiring content creators, not influencers.