Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
- Growth
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
RevenueCat author David Barnard - page 2
Author’s posts
![Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting]()
![Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi]()
Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi
- Growth
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
![What you need to know about Apple’s Advanced Commerce API]()
What you need to know about Apple’s Advanced Commerce API
- Growth
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
![How a dorm room project became a 5M MAU scanning app]()
How a dorm room project became a 5M MAU scanning app
- Growth
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
![Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth]()
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
- Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
![“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs]()
“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs
- Growth
From the web to your app: Insights on the rising web-to-app trend
![“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop]()
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
- Growth
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
![How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports]()
How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
- Growth
Why simplifying monetization transformed V1 Sports’ business
![The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young]()
The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young
- Company
- Growth
Announcing, the #RCGrowthChallenge 2024
![“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders]()
“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
- Growth
How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.
![“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com]()
“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
- Growth
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
![“Customers who reach out are the ones who care” — Eli Winderbaum, Captions]()
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
- Growth
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
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