
The post-attribution playbook: Eric Seufert on fixing measurement and scaling growth
- Growth
Why broken measurement hurts growth more than bad ads

Why broken measurement hurts growth more than bad ads

Why the world’s biggest dance brand waited 24 years to launch an app and what happened next

Why saying no to a buyout gave one indie developer his breakthrough

Charlie Cheever on how React Native and Expo are making app development faster, better, and more unified.

A 30-day guarantee turned out to be a smarter offer.

Chris Hulls shares hard-won lessons from growing a multi-billion-dollar app — without sacrificing user trust.

What’s worth building? Dan Layfield shares a 3-bucket framework to help app teams prioritize features, fix churn, and ship faster.

Ajay Mehta explains how smart monetization and standout characters helped Tolan cut through the AI hype.

AI apps are earning more per subscriber, hybrid monetization is on the rise, and trial timing is more critical than ever.

Sweatcoin turned walking into a currency - but its real success comes from engineered virality and habit-forming design.

Bite-sized insights from top app operators - dropping every day until the full report launch

Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going