David Barnard – RevenueCat

8 paywall test ideas to grow app revenue
- Growth
It's not enough to build your paywall and hope that it'll convert — but even simple changes can bring huge returns.
How to raise prices (the right way) — Podcast with Reid DeRamus, Substack
- Growth
Reid DeRamus unpacks the nuanced strategy behind raising prices and keeping subscribers happy.
Are you willing to break the rules to succeed? — Steve P. Young, App Masters
- Growth
And why many of the top apps in your category probably are.
Mistakes, monetization, and millions — Podcast with Vince Mayfield
- Growth
When growth meets grit: how TalkingParents grew to $10m ARR.
What it takes to succeed with paid user acquisition — Podcast with Thomas Petit
- Growth
Set goals before you start, understand your users, and get radical with your creative testing.
Achieving mission & profit with freemium — Podcast with Erin Webster-Shaller and Paul Apollo, Lose It!
- Growth
Lose It!'s winning strategy for growing to 50 million users organically and turning free users into subscribers.
How Hevy tipped the scales: Insights on reaching two million downloads with Guillem Ros
- Growth
Guillem discusses the app's rapid growth without paid marketing, the power of community, and their unconventional pricing strategy.
How Headspace optimized revenue by gating content — Shreya Oswal and Keya Patel, Headspace
- Growth
In this episode, Shreya and Keya explore Headspace's freemium model evolution, mission-monetization balance, and the power of incentive-free referral programs.
Hitting 2M downloads without funding, employees, or learning to code — Ania Wysocka, Rootd
- Growth
On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.
Product lessons from a profitable, $20M ARR subscription app — Jesse Venticinque, Fitbod
- Growth
Jesse Venticinque tells us why we should listen more to non-subscribing users and why word-of-mouth should be core to your growth.
Want a big community? Work out your freemium strategy — Podcast with Shaun Steingold of Momentum Labs
- Growth
Offering a free trial? According to Shaun Steingold, you might want to rethink your approach.
How to leverage ASO for app growth in 2023 — Podcast with Ariel Michaeli, Appfigures
- Growth
As app stores become increasingly crowded, leveraging App Store Optimization (ASO) is essential for subscription apps looking to maximize growth.

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