Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi
- Growth
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
RevenueCat author David Barnard - page 4
Author’s posts
What you need to know about Apple’s Advanced Commerce API
- Growth
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
How a dorm room project became a 5M MAU scanning app
- Growth
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth
- Growth
Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.
“Web-to-app gives you the ability to control the user journey and funnel more effectively” — Nathan Hudson, Perceptycs
- Growth
From the web to your app: Insights on the rising web-to-app trend
“A big market is great only if you can take a substantial share of it” — Patrick Falzon, The App Shop
- Growth
On the podcast: estimating the revenue potential of an app, crafting an exit strategy, and why LTV is such a terrible metric.
How a Golf App Doubled Revenue with Bold Bets — Alex Prasad, V1 Sports
- Growth
Why simplifying monetization transformed V1 Sports’ business
The #RCGrowthChallenge: Win a $15k budget & 3 months of hands-on support from Steve P. Young
- Company
Announcing, the #RCGrowthChallenge 2024
“With TikTok, good quality content can go viral from scratch.” — Joseph Choi, Viral App Founders
- Growth
How apps can leverage TikTok’s discovery power with viral content, micro-influencers, and shareable features.
“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
- Growth
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
- Growth
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
“In 2024, things have probably never been better” — Eric Crowley, GP Bullhound
- Growth
How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.