Boosting ARPU with ads: How to monetize free users without degrading UX
- Growth
A step-by-step guide to integrating ad revenue without losing users
RevenueCat author Lucas Moscon
Author’s posts
![Boosting ARPU with ads: How to monetize free users without degrading UX]()
![App portfolios vs. single-app focus: Which strategy drives long-term success?]()
App portfolios vs. single-app focus: Which strategy drives long-term success?
- Growth
Why some developers double down on one app while others spread their bets
![Detecting ad fatigue in 2025]()
![How to use RevenueCat server-to-server events for SKAdNetwork attribution]()
How to use RevenueCat server-to-server events for SKAdNetwork attribution
- Growth
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
![The complete guide to SKAdNetwork for subscription apps]()
The complete guide to SKAdNetwork for subscription apps
- Growth
Understanding Apple's privacy-first attribution
![The essential guide to TikTok Ads for subscription apps]()
The essential guide to TikTok Ads for subscription apps
- Growth
Everything you would possibly need to know to unlock growth for your subscription app using TikTok Ads.
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