App portfolios vs. single-app focus: Which strategy drives long-term success?
- Growth
Why some developers double down on one app while others spread their bets
Lucas Moscon
About author
Lucas Moscon
Independent app growth consultant
Lucas Moscon is an independent consultant who works with subscription apps, advises app growth agencies, and builds tech solutions to provide easy measurement access through Appstack.
Author’s posts
![App portfolios vs. single-app focus: Which strategy drives long-term success?]()
Detecting ad fatigue in 2025
- Growth
Key metrics and methods subscription apps need to know
![Detecting ad fatigue in 2025]()
How to use RevenueCat server-to-server events for SKAdNetwork attribution
- Growth
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
![How to use RevenueCat server-to-server events for SKAdNetwork attribution]()
The complete guide to SKAdNetwork for subscription apps
- Growth
Understanding Apple's privacy-first attribution
![The complete guide to SKAdNetwork for subscription apps]()
The essential guide to TikTok Ads for subscription apps
- Growth
Everything you would possibly need to know to unlock growth for your subscription app using TikTok Ads.
![The essential guide to TikTok Ads for subscription apps]()
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