Featured Post
New York App Week 2026: full schedule + how to join
Big Apple? Bigger App Week
Growth blog posts - page 29
Two key metrics you won't find in the State of Subscription Apps BenchmarksTwo key metrics you won't find in the State of Subscription Apps Benchmarks
We explain why we left out these metrics (LTV and CAC), what they mean, and why they're essential for all subscription apps to measure.
2023 In-App Subscription Benchmarks: Top quartile apps performed 3-14x better than their peers2023 In-App Subscription Benchmarks: Top quartile apps performed 3-14x better than their peers
Presenting RevenueCat's first in-depth in-app subscription benchmark report
Should apps include the app store fees in their subscription prices?Should apps include the app store fees in their subscription prices?
And why Twitter's approach is probably not the model to follow.
Mobile subscription analytics you need on your dashboardMobile subscription analytics you need on your dashboard
Which mobile subscription analytics you should have on your dashboard and what they mean for your business.
10 price test ideas for your subscription app 10 price test ideas for your subscription app
Inspiration and advice for mobile app price testing.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
App Store Pricing System update: 700 new price points
Apple announced changes to its App Store Pricing System - Read all about it
What’s a good trial conversion rate for in-app subscriptions in 2022?What’s a good trial conversion rate for in-app subscriptions in 2022?
Benchmarking how conversion rates stack up for different trial periods.
Lifecycle analytics 101 for subscription appsLifecycle analytics 101 for subscription apps
How to Uncover the Levers of Retention in Your App Data
How to build a referral program for your appHow to build a referral program for your app
Tips for implementing a successful referral engine
Subscribe to our newsletter
Average subscription renewal rates by app category (2026 benchmarks)Average subscription renewal rates by app category (2026 benchmarks)
The latest data on weekly, monthly, and annual subscription renewal rates across 11 app categories
Subscribe to our newsletter
Slopes: from indie side-hustle to $1M in ARR and an Apple Design AwardSlopes: from indie side-hustle to $1M in ARR and an Apple Design Award
In conversation with founder Curtis Herbert
You've shipped with RevenueCat, now what?You've shipped with RevenueCat, now what?
Our quick getting started guide
Ready to grow?
Our entire suite of features comes standard and it's free to get started.