Featured Post
What app buyers really want: insights from 10 leading acquirers
Dealmaker Evelin Herrera interviewed leading app buyers about the acquisition landscape in 2026 — here’s what every founder needs to know before selling
Growth blog posts
Ship early, learn faster: speed as a strategy for early-stage app growth
When to move fast, when to slow down, and how to learn without breaking trust
How Cem Kansu helped Duolingo scale monetization without breaking freemium
On the podcast, I talk with Cem about the premium trap many apps fall into, why free trials work even for freemium products, and how ‘try for $0.00’ actually outperforms ‘try for free’.
How subscription apps can use hybrid monetization to capture more revenue
How combining revenue models serves different users’ willingness to pay
NaadSadhana — The App That Teaches Classical Music Like a Guru
On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Award-winning musician—shows what happens when art and technology truly harmonize.
5 web-to-app funnel examples that actually convert
Learn what works (and why)
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
Building apps for an existing audience: why distribution is the new moat
The hardest part of building an app used to be… building the app. That's changed
How Jeff Morris drives growth and monetization in mobile
On the podcast, I talk with Jeff about Tinder's $50 million paywall win. Why now is such a great time to build apps, and how hard paywalls can mislead you about product-market fit.
How Peloton lost me after a price hike and what they could have done differently
9 practical retention lessons subscription apps can use during price increases
Craft, Seasonality, and the Long Game
On the podcast, I talk with Jordan about the power of seasonal business cycles, why refining your ad strategy can unlock growth, and how passion-driven apps can still find market fit without a huge marketing budget.
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How Alper Taner Navigates the Evolving World of Mobile Growth
On the podcast I talk with Alper about the competitive advantage of ignoring (some) best practices, the risk of drawing false conclusions when researching competitor ads, and why poor metrics are just facts until proven problematic.
The play-once game that sparked an indie dev career
On the podcast I talk with Taiwo about building games that are meant to be deleted, finding success by leaning into low retention instead of fighting it, and how a single unconventional idea led to Apple featuring his work and changing his career.
HDYHAU surveys as an attribution source: when they work (and what to do when they don’t)
When user recall aligns with social ads, and when it can skew channel performance
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