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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Growth blog posts
A Series of Unique Vibe Coding Catfes, Starting with Grand Central Station
Ship It with Coffee – RevenueCat Vibe Coding Catfe Tour in NY, Paris, and Tokyo
What the best subscription apps get right about paywalls
Growth expert Rosie Hoggmascall shares how to price, personalize, and win trust.
Why cross-platform isn’t the compromise it used to be
Charlie Cheever on how React Native and Expo are making app development faster, better, and more unified.
Announcing RevenueCat Paywalls ‘v2’ GA – Fully native, free, high‑performance paywalls
Built to help you move fast — design, test, and optimize native paywalls with zero code and full control
Annual subscriptions for apps: The pros and cons
They boost cash flow and retention, but annual plans aren’t a universal win. Daphne Tideman explores when they help, and when they hurt.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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How subscription apps can become painkillers
A case study of Welltory and Mimo’s journey to becoming painkillers for their users
How to turn freemium users into loyal subscribers
Why freemium can be your strongest growth engine, if you design it to convert
Why We’re Throwing $75K (and a Lot of Love) at Bolt’s World-Record Hackathon
RevenueCat Joins Bolt’s World’s Largest Hackathon with $75K in Prizes
Why teaching.com swapped free trials for guarantees (and won)
A 30-day guarantee turned out to be a smarter offer.
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Why creative fatigue is killing your ROAS
Why ad algorithms punish slowness on creative testing and what you can do about it.
Google I/O 2025: Monetization & Play Console Highlights (and the case of the missing Billing Library 8)
Key monetization takeaways from Google I/O 2025: Play Console redesign, subscription bundles, churn‑busting tools, and a peek at Billing Library 8
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
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Olivier Lemarié, Photoroom