How MySwimPro streamlined cancellations with one line of code

Key outcomes with RevenueCat Customer Center

• Replaced hundreds of lines of custom code for allowing customers to manage their subscriptions across iOS, Android, and web with a single interface
• Maintained win-back offer success rates after switching from a custom offer flow to Customer Center
• Saw a reduction in inbound support requests related to cancellations
• Gained insight into the impact of pricing changes on cancellations

Simplifying cancellations across platforms

MySwimPro had built their own custom logic to allow users to manage their subscriptions. With apps across iOS, Android, and the web this meant building and maintaining custom flows to manage cancellations, issue contingent win-back offers, capture and analyze feedback, and handle edge cases when subscription data was inconsistent or missing.

This resulted in hundreds of lines of code and regular maintenance just to handle common user requests.

Implementing RevenueCat’s Customer Center replaced all of that with a single, unified interface. With just one line of code, the MySwimPro team was able to embed a full-featured subscription management user interface -pre-configured to let users view their plans, cancel, change, or request refunds without contacting support.

“It helped us delete hundreds of lines of code. That was a big win for us.”

Confidence to cancel without churn risk

Customer Center doesn’t just simplify support, it helps prevent churn with built-in win-back logic. Smart offers are displayed contingent on why a user identifies they’re churning, for example offering a discount if price is identified as the driver. Before adoption, MySwimPro had invested engineering effort into a custom flow that presented targeted promotions to users before they finalized cancellation.

The transition to win-back campaigns with Customer Center was seamless.

“I was monitoring churn closely after switching. Customer Center maintained our strong win-back results but with much less effort required on our part.”

Reducing support volume and surfacing cancellation paths

Customer Center lets users easily self-serve on common issues like cancellation, plan changes, and refunds  from inside the app. MySwimPro previously lacked confidence in the dependability of their home-built account management UI, and had its cancellation flow buried two levels deep in settings.

After adopting Customer Center, they moved it to the top-level menu.

“We felt confident putting it in a more prominent place. And it worked, we’ve seen fewer support tickets around cancellations.”

The built-in UI clearly shows users what plan they’re on and gives them tools to take action-without needing human help. For a small team with limited support capacity, that made a meaningful difference.

.