Meta Ads In-App Purchase Attribution

Get the full in-app performance picture from Meta Ads including trials, subscriptions, cancelations and more.

With this integration you can:

Track campaign revenue
Follow the long-tail revenue from your Meta Ads campaigns
Send subscription events
Send trial starts, trial conversions, and renewals directly from RevenueCat to Meta Ads Manager.
Better understand behavior
Monitor trials, churn, and MRR from campaigns.

Event names

RevenueCat allows you to choose from different 'Standard' Meta event names. Using 'Standard' events is recommended by Meta for optimizing advertising campaigns and audiences.