New charts for Trials, Paid Subscriptions, and Non-subscription Purchases

We've launched three new charts to make it easier to measure the occurrences of key transactions in your apps:

New Paid Subscriptions: The count of new paid subscriptions started in a given period, broken out by how the subscription was started (through a trial conversion, paid introductory offer, or a direct paid subscription).

• This fact has always been available as "New Actives" in the Active Subscriptions Movement chart, but now as its own chart you can see the breakdown by type and segment it by any supported dimension.

New Trials: The count of new trials started in a given period.

• This fact has always been available as "New Trials" in the Active Trials Movement chart, but now as its own chart you can segment it by any supported dimension.

• Non-subscription Purchases: The count of non-subscription purchases such as consumables, non-consumables, and lifetime purchases that occurred in a given period.

Importantly, these charts are all cohorted by the date when a transaction occurred, as opposed to our conversion charts (such as Trial Conversion) which are cohorted by the first seen date of a customer.

Conversion charts should be used to track the performance of a cohort of new customers through their initial conversion journey, while these charts should be used to count occurrences of key transactions in a given period of time, regardless of the customer cohort that those transactions derived from.

As always, you can find detailed docs for each of these charts linked in the info button next to their name, or you can visit our docs directly to learn about all of our Charts.