NEW Price Experiments, now with enrollment filtering

TL;DR

With Experiments, you can run A/B tests on your pricing without any development work, and measure results through the full subscription journey. Starting today, you can also use enrollment filtering to target new tests to specific apps, countries, or a percentage of new customers.

When creating a new experiment, you'll now see these 3 filters available to choose from, which can be used together or independently to target the exact set of customers you'd like to enroll in your experiment.

How does enrollment filtering work

When you launch a price experiment, only your new customers will be enrolled in it. By default, each new customer will be enrolled in your experiment and split 50/50 between the Control and Treatment variants. When enrollment filtering is applied, we will instead only enroll new customers that match your filtering criteria. As a result, new customers that do not match your filtering criteria will continue to receive your default offering, just like they do today.

Learn more

To learn more about running price experiments with RevenueCat, check out our blog, or visit our docs to get a step-by-step guide for creating a new test.

Experiments is available on our Pro plan. Learn more about pricing here.