Revenue Chart Updates (see Proceeds, count Transactions, and more)

TL;DR

We've updated the Revenue chart so that you can:

• View either Proceeds or the new Revenue (net of taxes) measure in the chart (not just the table),

• Measure the count of revenue generating Transactions in each period

• View the New and Renewal Revenue split only when desired

Plus, we've updated our tax estimation methodology for the App Store to make our estimates more accurate.

Charting Proceeds and Revenue (net of taxes)

Use the new selector in the Revenue chart to choose which revenue definition you'd like to see in the chart and table. Keep using Revenue to see total revenue generated in a given period after refunds, switch to Proceeds if you'd like to see the estimate of what you'll take home from that period, or switch to the new Revenue (net of taxes) measure if you'd like to see total revenue with only taxes excluded.

You can also save a version of the Revenue chart with Proceeds or Revenue (net of taxes) selected to make it even easier to return to in the future.

For more information on how our App Store tax estimation has been updated, check out our docs. Please note that this change will also effect the tax_percentage and commission_percentage you see provided in events from RevenueCat.

Measuring Transactions

In addition to your chosen revenue measure, you'll now also see the count of revenue-generating Transactions for a given period in the table. You can use this measure to compare the relationship between revenue and transaction volume to understand what's driving your app's behavior.

Plus, by combining this with the other filters and segments available for the Revenue chart, you can use this to get counts of transactions in a period by other dimensions like Product Duration, Store, Offering, and much more.

Viewing New and Renewal Revenue

For those of you who didn't always want to split your Revenue into New and Renewal segments -- or who were just tired of scrolling through the giant table when you segmented the Revenue chart -- we've updated the chart to make that segmentation optional. By default, you'll now just see total Revenue measured, and when you want to split it by New and Renewal you can filter or segment by Transaction type to accomplish that.