“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit
- Growth
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.

David Barnard
Growth Advocate @ RevenueCat
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.
What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
Insider tips for building better, more profitable Android apps
How the Microsoft 365 team optimizes their apps for ASO and monetization.
Operating like a start-up inside the world’s biggest company
Time, talent, and money will get you far — but to ride the downs as well as the ups, you need passion.
Marcus Burke on the past, present, and future of Meta ads.
On the podcast we talk with Fares about how to build your own content marketing machine.
On the Sub Club podcast Surfline's Paul Ganev discusses why you should be calculating SAM not TAM and how to make freemium work.
Scaling to $5M in ARR on paid ads, positive and negative results from 121 A/B tests, and why they still haven’t built an Android app.
What makes your app different, says TechCrunch's ex-Editor-in-Chief, is the key to cutting through the noise.
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