David Barnard - page 4

Author’s posts

• Achieving mission & profit with freemium — Podcast with Erin Webster-Shaller and Paul Apollo, Lose It!

  • Growth

  Lose It!'s winning strategy for growing to 50 million users organically and turning free users into subscribers.

  

• How Hevy tipped the scales: Insights on reaching two million downloads with Guillem Ros

  • Growth

  Guillem discusses the app's rapid growth without paid marketing, the power of community, and their unconventional pricing strategy.

  

• How Headspace optimized revenue by gating content — Shreya Oswal and Keya Patel, Headspace

  • Growth

  In this episode, Shreya and Keya explore Headspace's freemium model evolution, mission-monetization balance, and the power of incentive-free referral programs.

  

• Hitting 2M downloads without funding, employees, or learning to code — Ania Wysocka, Rootd

  • Growth

  On this episode: the one small tweak that increased revenue 5X, growing an app organically, and how hiring an ASO consultant actually tanked downloads.

  

• Product lessons from a profitable, $20M ARR subscription app — Jesse Venticinque, Fitbod

  • Growth

  Jesse Venticinque tells us why we should listen more to non-subscribing users and why word-of-mouth should be core to your growth.

  

• Want a big community? Work out your freemium strategy — Podcast with Shaun Steingold of Momentum Labs

  • Growth

  Offering a free trial? According to Shaun Steingold, you might want to rethink your approach.

  

• How to leverage ASO for app growth in 2023 — Podcast with Ariel Michaeli, Appfigures

  • Growth

  As app stores become increasingly crowded, leveraging App Store Optimization (ASO) is essential for subscription apps looking to maximize growth.

  

• Alice Muir podcast: “That’s what CRM is all about, giving people that extra nudge in the right direction”

  • Growth

  In this episode of the Sub Club podcast, Alice shares her top lifecycle optimization tip that even the biggest apps are missing.

  

• Lessons from building a 70-person growth team — Podcast with Strava’s Jason van der Merwe

  • Growth

  You know as well as we do that running an app business is chaotic. In this podcast, learn how to embrace the chaos like Jason van der Merwe.

  

• “I can’t speak enough to how important marketing automation is…” — Podcast with onX’s Ryan Watson

  • Growth

  Plus: the TikTokification of video ads, increasing value with partnerships, and why influencer marketing should be a full-funnel tactic.

  

• 22 growth and monetization insights for subscription apps — Podcast with Babbel’s Sylvain Gauchet

  • Growth

  Over 60 minutes of insights from experts around the world — dissected and discussed.

  

• Is 2023 the year of opportunity for subscription apps? Podcast with data.ai’s Lexi Sydow

  • Growth

  Why localization might be key to unlocking new subscription app growth.