Are you wasting time overanalyzing ads? The case for (and against) creative testing
- Growth
How to find the balance between dissecting every detail of your ads, and taking shots in the dark
RevenueCat author Nathan Hudson
Author’s posts
The creative volume trap in Meta ads
- Growth
Why more Meta ads won't win you better results (and what to do instead)
From user interviews to winning ad creatives
- Growth
How building informed empathy will make you a better creative strategist
Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps
- Growth
Why LTV:CAC falls short and what subscription apps should measure instead
The biggest misconception about web-to-app funnels (and why it’s costing you money)
- Growth
If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.
The pros, cons, and “gotchas” of the new US ruling on external iOS payments
- Growth
It’s way more nuanced than people are making out.
The creative testing system that slashed our CAC (and scaled our spend)
- Growth
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
- Growth
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
