Nathan Hudson

Author’s posts

• The creative volume trap in Meta ads

  • Growth

  Why more Meta ads won't win you better results (and what to do instead)

  

• From user interviews to winning ad creatives

  • Growth

  How building informed empathy will make you a better creative strategist

  

• Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps

  • Growth

  Why LTV:CAC falls short and what subscription apps should measure instead

  

• The biggest misconception about web-to-app funnels (and why it’s costing you money)

  • Growth

  If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.

  

• The pros, cons, and “gotchas” of the new US ruling on external iOS payments 

  • Growth

  It’s way more nuanced than people are making out.

  

• The creative testing system that slashed our CAC (and scaled our spend)

  • Growth

  We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.

  

• How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success

  • Growth

  How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months

  

• The pros and cons of web-to-app funnels

  • Growth

  Are web-to-app journeys a good fit for your app?