Nathan Hudson – RevenueCat

The creative volume trap in Meta ads
- Growth
Why more Meta ads won't win you better results (and what to do instead)
From user interviews to winning ad creatives
- Growth
How building informed empathy will make you a better creative strategist
Stop focusing on LTV to CAC: It’s a terrible metric for subscription apps
- Growth
Why LTV:CAC falls short and what subscription apps should measure instead
The biggest misconception about web-to-app funnels (and why it’s costing you money)
- Growth
If you launch your first web-to-app flow without considering this, you could be pouring gasoline on your marketing budget.
The pros, cons, and “gotchas” of the new US ruling on external iOS payments
- Growth
It’s way more nuanced than people are making out.
The creative testing system that slashed our CAC (and scaled our spend)
- Growth
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
- Growth
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
The pros and cons of web-to-app funnels
- Growth
Are web-to-app journeys a good fit for your app?

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