Our Mission and Values

What we're doing, why we're doing it, and how.

Jacob Eiting

In June of 2019 we updated our values. Check them out

The RevenueCat team is growing.

Miguel and I want to make sure we comunicate the things that have made RevenueCat special. Mission and values are a fancy way of saying what we are doing, why we are doing it, and how.

Our values represent how we aspire to work. We don’t, and won’t, always live up to them. They simply provide us with a framework for guiding how we work.

Our Mission

Help developers make more money.

Our Values

1. Customer Obsessed

Empathize with the customer to a fault.

Almost every tricky decision can be decided by asking “What makes our customer’s life easier?” Sometimes this isn’t always the thing you want to do: it may mean more work for you or team, or having to eat crow and walk something back.

In the long arc, doing right by the customer is a great guiding principle.

2. Attention to Detail

Never be satisfied, but ship anyway.

A great product is a collection of thousands of tiny details. Attention doesn’t mean getting everying single detail right, or spending hours pointlessly polishing. It’s important to notice all the details and focus on the right ones.

3. Own It

Take responsibility.

If someone is having a bad experience with your work, it should hurt. Own what you build. Not making mistakes is admirable. However, being there to help when you do is more important.

4. Always be Shipping

Make progress every day.

It’s easy to get overwhelmed by the long road ahead. Some days will be more productive than others, but move the football a little bit every day, and the yards start to add up.

5. Kaizen

Continuously improve your self, your role, and the metrics.

Kaizen is a ten dollar word for continous improvement. Whenever something goes wrong (a bug, a bad customer experience, etc.) it is on us to do a quick retrospective and make some changes to do a little better the next time.

This applies to your personal knowledge and skills, as well as your roles and responsibilities. Every day try to find little ways to improve what you’re doing and how you are doing it.

6. Stay Sane

Keep your mind and body in top shape and help others around you do the same.

Doing great work can only happen near the top of Maslow’s hierarchy of needs. It’s our job to take care of ourselves, and those around us, so we can do our best work every day.

7. Be Transparent

Hide nothing. Be honest, direct, and thoughtful.

This means saying what you mean directly, thoughtfully, and respectfully. This also means being open and honest about where we are and what we are doing. Secrets build contempt and mistrust.

8. Be Nice

We’re all on the same team.

This one is pretty obvious. Don’t be a d*ck.

9. Believe

The odds are against us. We have to know that yet still believe.

The road to a billion dollar company is long and difficult. The odds are against us but we still need to wake up every day knowing that we can do it.

My favorite demonstration of the power of belief comes from Jim Stockdale, a prisoner of war. He never doubted he would eventually get out of his terrible prediciment.

I never doubted not only that I would get out, but also that I would prevail in the end and turn the experience into the defining event of my life, which, in retrospect, I would not trade.

While Stockdale believed every day that he would come home, he still had the strength to know the reality of his situation.

They were the ones who said, ‘We’re going to be out by Christmas.’ And Christmas would come, and Christmas would go. Then they’d say, ‘We’re going to be out by Easter.’ And Easter would come, and Easter would go. And then Thanksgiving, and then it would be Christmas again. And they died of a broken heart.

Stockdale was able to simulatanously believe he would prevail, yet had the courage to recognize the reality of his situation.

We need to do the same: have the courage to face our day-to-day struggles, yet believe we will prevail.