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Start at the finish line: why you should design your activation journey backwards
How to reverse-engineer loyal users
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“Data in itself is not a value add.. It’s whether or not you’re turning it into meaningful insights” — Taylor Wells, News Corp“Data in itself is not a value add.. It’s whether or not you’re turning it into meaningful insights” — Taylor Wells, News Corp
Rethinking data: Key lessons from News Corp and Disney+ on effective analytics.
The pros and cons of web-to-app funnelsThe pros and cons of web-to-app funnels
Are web-to-app journeys a good fit for your app?
AltStore and the future of 3rd-party app stores: Q&A with founder Riley TestutAltStore and the future of 3rd-party app stores: Q&A with founder Riley Testut
Exploring the challenges and innovations behind the EU's first third-party iOS App Store in the wake of new Apple regulations.
Using web-to-app to go from 0-1 with your paid user acquisitionUsing web-to-app to go from 0-1 with your paid user acquisition
It’s one piece on your way to profitable growth.
“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo
How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
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How apps can innovate
Innovation isn't accidental, it's designed.
RevenueCat SDK 5.0 – The StoreKit 2 UpdateRevenueCat SDK 5.0 – The StoreKit 2 Update
The new major version of the RevenueCat iOS SDK makes StoreKit 2 the default
How to win back lost customersHow to win back lost customers
A beginner's guide to win-back campaigns from Aperture's Hannah Parvaz
“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
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AdAttributionKit: What subscription apps need to knowAdAttributionKit: What subscription apps need to know
Is this a meaningful successor to SKAdNetwork?
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Retargeting ads: An overlooked tactic for winback & reactivationRetargeting ads: An overlooked tactic for winback & reactivation
A relatively easy but overlooked way to win back and reactivate churned users.
WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie ChapmanWWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman
On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.
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