Daphne Tideman

Author’s posts

• When paywalls get weird (and work)

  • Growth

  How breaking UX rules can drive surprising subscription lifts

  

• 5 app monetization trends you can’t ignore in 2025

  • Growth

  11 experts break down the top 5 monetization trends shaping the year.

  

• Weekly subscriptions: when do seven-day plans make sense?

  • Growth

  A deep dive into the value and usage of weekly subscriptions

  

• The metrics that actually help you scale paid ads profitably

  • Growth

  Why chasing CPC and CTR won’t grow your subscription app

  

• Gamification in apps: A complete guide to using motivation to drive real value

  • Growth

  Why streaks fall short and 11 apps getting gamification right

  

• 7 Meta ad testing frameworks for subscription apps

  • Growth

  Balancing speed and accuracy with creative testing

  

• What the best subscription apps get right about paywalls

  • Growth

  Growth expert Rosie Hoggmascall shares how to price, personalize, and win trust.

  

• Annual subscriptions for apps: The pros and cons

  • Growth

  They boost cash flow and retention, but annual plans aren’t a universal win. Daphne Tideman explores when they help, and when they hurt.

  

• How subscription apps can become painkillers

  • Growth

  A case study of Welltory and Mimo’s journey to becoming painkillers for their users

  

• Churn in subscription apps: top 5 cancelation reasons (and what to do about them)

  • Growth

  SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)

  

• How to communicate a price increase — and keep your best subscribers

  • Growth

  Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.

  

• Scaling beyond your niche: 3 strategies for finding your next audience

  • Growth

  The right way to expand without alienating your most loyal users.