Daphne Tideman – RevenueCat

What to know before you make your first growth hire for a subscription app
- Growth
Hiring your first app growth role? Most founders get it wrong — here’s what actually matters
Don’t just solve a problem — solve it emotionally
- Growth
Five levers to tap into your customer’s emotional motivators
The ultimate guide to price localization
- Growth
Are Apple and Google’s price localizations helping or hurting your app?
When paywalls get weird (and work)
- Growth
How breaking UX rules can drive surprising subscription lifts
5 app monetization trends you can’t ignore in 2025
- Growth
11 experts break down the top 5 monetization trends shaping the year.
Weekly subscriptions: when do seven-day plans make sense?
- Growth
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitably
- Growth
Why chasing CPC and CTR won’t grow your subscription app
Gamification in apps: A complete guide to using motivation to drive real value
- Growth
Why streaks fall short and 11 apps getting gamification right
7 Meta ad testing frameworks for subscription apps
- Growth
Balancing speed and accuracy with creative testing
What the best subscription apps get right about paywalls
- Growth
Growth expert Rosie Hoggmascall shares how to price, personalize, and win trust.
Annual subscriptions for apps: The pros and cons
- Growth
They boost cash flow and retention, but annual plans aren’t a universal win. Daphne Tideman explores when they help, and when they hurt.
How subscription apps can become painkillers
- Growth
A case study of Welltory and Mimo’s journey to becoming painkillers for their users

Ready to grow?

Our entire suite of features comes standard and it's free to get started.

Start for free Talk to sales