Daphne Tideman – RevenueCat

5 app monetization trends you can’t ignore in 2025
- Growth
11 experts break down the top 5 monetization trends shaping the year.
Weekly subscriptions: when do seven-day plans make sense?
- Growth
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitably
- Growth
Why chasing CPC and CTR won’t grow your subscription app
Gamification in apps: A complete guide to using motivation to drive real value
- Growth
Why streaks fall short and 11 apps getting gamification right
7 Meta ad testing frameworks for subscription apps
- Growth
Balancing speed and accuracy with creative testing
What the best subscription apps get right about paywalls
- Growth
Growth expert Rosie Hoggmascall shares how to price, personalize, and win trust.
Annual subscriptions for apps: The pros and cons
- Growth
They boost cash flow and retention, but annual plans aren’t a universal win. Daphne Tideman explores when they help, and when they hurt.
How subscription apps can become painkillers
- Growth
A case study of Welltory and Mimo’s journey to becoming painkillers for their users
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
- Growth
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
How to communicate a price increase — and keep your best subscribers
- Growth
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Scaling beyond your niche: 3 strategies for finding your next audience
- Growth
The right way to expand without alienating your most loyal users.
Meta Ads in 2025: Expert tips from Marcus Burke
- Growth
Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.

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