Daphne Tideman – RevenueCat

5 Proven models for testing genuine customer demand — before you write any code
- Growth
Will they pay? Find out before you invest resources into building
Sell the job, not the features: how JTBD paywalls boosted conversion by 169%
- Growth
A five-step JTBD workflow for optimizing paywalls
What to know before you make your first growth hire for a subscription app
- Growth
Hiring your first app growth role? Most founders get it wrong — here’s what actually matters
Don’t just solve a problem — solve it emotionally
- Growth
Five levers to tap into your customer’s emotional motivators
The ultimate guide to price localization
- Growth
Are Apple and Google’s price localizations helping or hurting your app?
When paywalls get weird (and work)
- Growth
How breaking UX rules can drive surprising subscription lifts
5 app monetization trends you can’t ignore in 2025
- Growth
11 experts break down the top 5 monetization trends shaping the year.
Weekly subscriptions: when do seven-day plans make sense?
- Growth
A deep dive into the value and usage of weekly subscriptions
The metrics that actually help you scale paid ads profitably
- Growth
Why chasing CPC and CTR won’t grow your subscription app
Gamification in apps: A complete guide to using motivation to drive real value
- Growth
Why streaks fall short and 11 apps getting gamification right
7 Meta ad testing frameworks for subscription apps
- Growth
Balancing speed and accuracy with creative testing
What the best subscription apps get right about paywalls
- Growth
Growth expert Rosie Hoggmascall shares how to price, personalize, and win trust.

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