“The [experiments] that have really worked are very bare bones” — Ramit Arora, Microsoft
- Growth
How the Microsoft 365 team optimizes their apps for ASO and monetization.
David Barnard
Growth Advocate @ RevenueCat
David has been working on apps since the very beginning, founding his company, Contrast, in 2008. After launching 20+ apps, and selling 3 of them, David now works as Growth Advocate at RevenueCat, helping developers build, analyze, and grow their subscription app businesses.
How the Microsoft 365 team optimizes their apps for ASO and monetization.
Operating like a start-up inside the world’s biggest company
Time, talent, and money will get you far — but to ride the downs as well as the ups, you need passion.
Marcus Burke on the past, present, and future of Meta ads.