Forget chasing viral ads — build a creative testing system that scales
- Growth
How to engineer repeatable growth through systematic creative testing, for any budget
RevenueCat author David Vargas
Author’s posts
![Forget chasing viral ads — build a creative testing system that scales]()
![Introductory offers: a key lever for growth]()
Introductory offers: a key lever for growth
- Growth
Introductory offers drove a 433% conversion lift and cut CPA to $13
![Scaling UA without wrecking your conversion rate: A Meta campaign playbook]()
Scaling UA without wrecking your conversion rate: A Meta campaign playbook
- Growth
A structured testing system helped one app lower cost-per-trial while targeting its most profitable users
![Why creative fatigue is killing your ROAS]()
Why creative fatigue is killing your ROAS
- Growth
Why ad algorithms punish slowness on creative testing and what you can do about it.
![Modeling attribution on iOS: what works, what doesn’t, and how to choose]()
Modeling attribution on iOS: what works, what doesn’t, and how to choose
- Growth
How to navigate the messy world of SKAN, AEM, and probabilistic attribution — plus two practical frameworks to get a clearer picture of campaign performance.
![Is it time to stop offering free trials? Here’s why you should A/B test it]()
Is it time to stop offering free trials? Here’s why you should A/B test it
- Growth
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
![How paid campaigns affect your app’s organic traffic]()
How paid campaigns affect your app’s organic traffic
- Growth
Explore the connection between paid campaigns and organic app growth—and how to make them work together.
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