Peter Meinertzhagen - page 3

Author’s posts

• Optimizing paywall placement: The key to unlocking more app subscribers

  • Growth

  Want a big boost in subscribers? It’s time to stop being so cautious with paywall placement.

  

• PR ideas for apps: 9 campaign ideas to succeed when using the press for app promotion

  • Growth

  Explore PR ideas to build brand awareness, from engaging journalists early-on to aligning app updates to calendar events.

  

• How to quickly build a mobile app influencer campaign with Branch + RevenueCat

  • Growth

  Influencer marketing is a scalable and budget-friendly way to acquire new users — here's how to get started quickly.

  

• Five lessons on the journey to $10M ARR

  • Growth

  Discover five lessons from Talking Parents' journey to $10M ARR — from surveying early and often, to providing premium support.

  

• Hard paywall vs soft paywall: How much of your app should be locked?

  • Growth

  The pros and cons of each approach, with case studies from apps like Headspace, Lose It!, and TalkingParents.

  

• 8 paywall test ideas to grow app revenue

  • Growth

  It's not enough to build your paywall and hope that it'll convert — but even simple changes can bring huge returns.

  

• How STRV & RevenueCat took Arnold Schwarzenegger’s The Pump to the top 20 in 72 hours

  • Growth

  By partnering with RevenueCat, agencies like STRV can move quickly without sacrificing quality.

  

• Why your onboarding experience might be too short

  • Growth

  In health & fitness apps, onboarding experiences have been getting longer and longer. Will your app benefit from doing the same?

  

• How to spot churn before it happens 

  • Growth

  Churn-proof your app with early detection.

  

• 50 million users, 5 key strategies: Lessons From Lose It!

  • Growth

  And how to overcome the challenge of converting users when the free product is so good.

  

• Building an engineering growth team and encouraging them to test

  • Growth

  Strava’s Jason van der Merwe shares how testing is key to growth and why creating space for every idea drives better decisions.

  

• Summer reading, sorted: Win our app growth reading list

  • Growth

  Subscribe to the Sub Club newsletter and you could take home eight expert-picked books.