
New York App Week 2026: full schedule + how to join
Big Apple? Bigger App Week

Big Apple? Bigger App Week
Using web-to-app to go from 0-1 with your paid user acquisitionIt’s one piece on your way to profitable growth.
How apps can innovateInnovation isn't accidental, it's designed.
How to win back lost customersA beginner's guide to win-back campaigns from Aperture's Hannah Parvaz
“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKitSebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
AdAttributionKit: What subscription apps need to knowIs this a meaningful successor to SKAdNetwork?
Interviews and deep dives with the experts behind the biggest apps in the world.
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A relatively easy but overlooked way to win back and reactivate churned users.
8 things Microsoft can teach us about building successful subscription appsWith some of the best monetized productivity apps on the App Store, what can startups learn from the biggest company in the world?
“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, WelltoryWhat to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
Grow your app with RevenueCat: An intro for app marketersYour job is to grow your app and it's our job to make that possible.
“Developers who take that time to understand [Android] is a different platform…reap a lot more rewards” — Sarah Karam, GoogleInsider tips for building better, more profitable Android apps
“The [experiments] that have really worked are very bare bones” — Ramit Arora, MicrosoftHow the Microsoft 365 team optimizes their apps for ASO and monetization.
Content marketing tips for apps: Seven lessons we can learn from MySwimProIt takes time and a lot of hard work, but content, and the community that builds up around it, can help drive long-term sustainable growth.
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