Daphne Tideman – RevenueCat

Annual subscriptions for apps: The pros and cons
- Growth
They boost cash flow and retention, but annual plans aren’t a universal win. Daphne Tideman explores when they help, and when they hurt.
How subscription apps can become painkillers
- Growth
A case study of Welltory and Mimo’s journey to becoming painkillers for their users
Churn in subscription apps: top 5 cancelation reasons (and what to do about them)
- Growth
SOSA 2025 benchmarks reveal where most apps lose users (and how to fix it)
How to communicate a price increase — and keep your best subscribers
- Growth
Price hikes don’t have to mean mass churn. Here’s how to get timing, messaging, and customer trust right.
Scaling beyond your niche: 3 strategies for finding your next audience
- Growth
The right way to expand without alienating your most loyal users.
Meta Ads in 2025: Expert tips from Marcus Burke
- Growth
Marcus Burke discusses AI, UGC, and the lifespan of ad creatives.
How to use pricing research to price your app effectively
- Growth
Three proven pricing research methods to guide your strategy
Five North Star Metrics that drive real subscription growth
- Growth
The key metrics that lead to sustainable subscription growth.
Subscription pricing psychology: How to influence purchasing decisions
- Growth
Five principles to better communicate your prices
What drives your users to pay? Jobs to Be Done has the answers
- Growth
Understand what motivates users and turn insights into revenue.
What customer interviews can teach you about your pricing strategy
- Growth
How to uncover real insights about pricing without falling for common biases
How to tackle New Year’s subscription churn
- Growth
Beat the New Year’s subscription hangover before it starts

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