
Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment
Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?
Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going
A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.
The key metrics that lead to sustainable subscription growth.
Join our Tokyo Spring 2025 Tour!
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen nowFive principles to better communicate your prices
How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.
A new editor, more flexibility, and full control over your paywall’s design.
How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months
Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.
At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.
From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”