Growth blog posts - page 4

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Web vs in-app subscriptions: Web subscriptions result in 6% drop in takehome revenue

🚨 Update (May 28 2025): New trial completion data for our big IAP vs web experiment

Jacob Eiting
Rik Haandrikman
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Is it time to stop offering free trials? Here’s why you should A/B test it
Growth

Is it time to stop offering free trials? Here’s why you should A/B test it

Free trials can boost conversions, but they can also drain revenue. Should your app take the risk?

David Vargas

David Vargas

February 20, 2025

Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting
Growth

Why Google App Campaigns is high reward, high maintenance — Ashley Black, Candid Consulting

Google’s ad platform offers huge growth potential... but only if you keep a close eye on where your budget is going

David Barnard

David Barnard

February 19, 2025

How to use RevenueCat server-to-server events for SKAdNetwork attribution
Growth

How to use RevenueCat server-to-server events for SKAdNetwork attribution

A practical guide to tracking trial conversions and improving SKAdNetwork attribution with RevenueCat.

Lucas Moscon

Lucas Moscon

February 18, 2025

Five North Star Metrics that drive real subscription growth
Growth

Five North Star Metrics that drive real subscription growth

The key metrics that lead to sustainable subscription growth.

Daphne Tideman

Daphne Tideman

February 13, 2025

RevenueCat is coming to Tokyo!
Join our Tokyo Spring 2025 Tour: A cultural & business exchange for app growth professionals
Company

Join our Tokyo Spring 2025 Tour: A cultural & business exchange for app growth professionals

Join our Tokyo Spring 2025 Tour!

Rik Haandrikman

Rik Haandrikman

February 12, 2025

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Growth

Subscription pricing psychology: How to influence purchasing decisions

Five principles to better communicate your prices

Daphne Tideman

Daphne Tideman

February 06, 2025

Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi
Growth

Freemium mistakes, brand wins, and trusting your gut – lessons from Deezer’s Sherina Khalidi

How Deezer balanced performance and brand marketing, fixed its freemium strategy, and learned when to ignore A/B test results.

David Barnard

David Barnard

February 05, 2025

RevenueCat Paywalls: Now even more flexible
Engineering

RevenueCat Paywalls: Now even more flexible

A new editor, more flexibility, and full control over your paywall’s design.

Dan Pannasch

Dan Pannasch

January 30, 2025

How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success
Growth

How Zumba, in partnership with Perceptycs, turned its app into a $4.5m subscription success

How creative testing and paywall tweaks helped Zumba scale to $4.5M ARR in 14 months

Nathan Hudson

Nathan Hudson

January 28, 2025

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What you need to know about Apple’s Advanced Commerce API
Growth

What you need to know about Apple’s Advanced Commerce API

Apple’s latest API aims to simplify complex in-app purchases - ideal for apps with large catalogs and bundled subscriptions.

David Barnard

David Barnard

January 24, 2025

The MaxDiff method: A smarter way to test paywall value propositions
Growth

The MaxDiff method: A smarter way to test paywall value propositions

At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.

Jason Gossett

Jason Gossett

January 23, 2025

How a dorm room project became a 5M MAU scanning app
Growth

How a dorm room project became a 5M MAU scanning app

From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.

David Barnard

David Barnard

January 22, 2025

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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