Track in-app purchase events in Amplitude

Use in-app purchase event from iOS and Android in Amplitude to find patterns in customer behavior and inform marketing strategies.

Follow cohorts
Follow a cohort throughout their lifecycle to realize overarching trends.
Identify customer paths
Measure the path of a user from marketing material to the purchase of a subscription
Connect product usage to IAPs
Track ustomers based on specific actions, such as watching a specific episode of a show after subscribing.

Events

Using our Amplitude integration you can connect the following events:

Initial Purchase
The first purchase of an auto-renewing subscription product that does not contain a free trial.
Trial Started
The start of an auto-renewing subscription product free trial.
Trial Converted
When an auto-renewing subscription product converts from a free trial to normal paid period.
Trial Cancelled
When a user turns off renewals for an auto-renewing subscription product during a free trial period.
Renewal
When an auto-renewing subscription product renews OR a user repurchases the auto-renewing subscription product after a lapse in their subscription.
Cancellation
When a user turns off renewals for an auto-renewing subscription product during the normal paid period.
Uncancellation
When a user re-enables the auto-renew status for a subscription.
Non Subscription Purchase
The purchase of any product that's not an auto-renewing subscription.
Billing Issues
There has been a problem trying to charge the subscriber. This does not mean the subscription has expired (in the case of a grace period enabled).
Expiration
A subscription has expired and access should be removed.
Product Change
When a user has changed the product of their subscription. This does not mean the new subscription is in effect immediately. See Managing Subscriptions for more details on updates, downgrades, and crossgrades.
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