With the Branch integration you can:
Accurately track subscriptions generated from Branch campaigns.
Get more accurate data
Get trial conversion and renewal data even without an app open.
Understand the longtail
Track campaign performance over the entire lifetime of a cohort.
Send campaign data to RevenueCat
Using Subscriber Attributes, you can attach data to users which can be used in Charts or send to other downstream analytics integration and available via APIs and webhooks.