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Why hybrid monetization is the default model for subscription apps in 2026
Subscription-only monetization models are breaking down in the AI era
RevenueCat blog - page 24
“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo
How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.
How apps can innovate
Innovation isn't accidental, it's designed.
RevenueCat SDK 5.0 – The StoreKit 2 Update
The new major version of the RevenueCat iOS SDK makes StoreKit 2 the default
How to win back lost customers
A beginner's guide to win-back campaigns from Aperture's Hannah Parvaz
“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
AdAttributionKit: What subscription apps need to know
Is this a meaningful successor to SKAdNetwork?
Retargeting ads: An overlooked tactic for winback & reactivation
A relatively easy but overlooked way to win back and reactivate churned users.
WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman
On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.
StoreKit 1 deprecation and what else is new for subscription apps at WWDC 2024
What's new for subscription apps from this year's WWDC.
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This June, we’re coming to New York!
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8 things Microsoft can teach us about building successful subscription apps
With some of the best monetized productivity apps on the App Store, what can startups learn from the biggest company in the world?
“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory
What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom