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The State of Subscription Apps in 10 minutes: lessons, trends, and benchmarks for 2026

Essential insights from the world’s largest subscription app dataset

Lorelei Whitman

Lorelei Whitman

March 19, 2026

Follow for updates:
Migrating from StoreKit 1 to StoreKit 2
Engineering

Migrating from StoreKit 1 to StoreKit 2

Now that Apple has deprecated StoreKit 1

Charlie Chapman
Nacho Soto

Charlie Chapman and Nacho Soto

October 24, 2022

Average subscription renewal rates by app category (2026 benchmarks)
Growth

Average subscription renewal rates by app category (2026 benchmarks)

The latest data on weekly, monthly, and annual subscription renewal rates across 11 app categories

Lorelei Whitman

Lorelei Whitman

October 13, 2022

The ultimate guide to Android subscription testing
Engineering

The ultimate guide to Android subscription testing

How to accurately test in-app subscriptions in your Android app

Toni Rico
Jaewoong Eum

Toni Rico and Jaewoong Eum

October 11, 2022

Slopes Curtis Herbert
Slopes: From Indie Side-Hustle to $1M in ARR and an Apple Design Award
Growth

Slopes: From Indie Side-Hustle to $1M in ARR and an Apple Design Award

In conversation with founder Curtis Herbert

David Barnard

David Barnard

September 28, 2022

Meet the Cats of RevenueCat
Company

Meet the Cats of RevenueCat

Say hello to our pawfect teammates

Rachel Wright

Rachel Wright

September 21, 2022

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Flutter tutorial
Engineering

Flutter In-App Purchase Tutorial

Learn how to configure monthly and yearly subscriptions

Dave Faliskie

Dave Faliskie

September 20, 2022

Getting started with RevenueCat
You’ve Shipped With RevenueCat, Now What?
Growth

You’ve Shipped With RevenueCat, Now What?

Our quick getting started guide

Brennan Knotts

Brennan Knotts

September 16, 2022

subscription app benchmarks
Understanding Subscription App Benchmarks
Growth

Understanding Subscription App Benchmarks

And take a pulse on your mobile app business

David Barnard

David Barnard

September 07, 2022

one year renewal rates
How many subscribers should you expect after one year?
Growth

How many subscribers should you expect after one year?

Average retention rates at the end of one year

Traci Hirokawa

Traci Hirokawa

September 07, 2022

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App Store payments and revenue reporting
Understanding App Store Payments and Revenue Reporting
Growth

Understanding App Store Payments and Revenue Reporting

A chat with Ariel Michaeli, co-founder and CEO of Appfigures

David Barnard

David Barnard

August 31, 2022

scale your app marketing team from scratch
Scaling App Marketing Teams from Scratch
Growth

Scaling App Marketing Teams from Scratch

The top app's CMO shares brand marketing strategies in a post-IDFA world

David Barnard

David Barnard

August 25, 2022

Envoy buffering investigation
400 Errors When Migrating from NGINX to Envoy
Engineering

400 Errors When Migrating from NGINX to Envoy

A look into the work our core infrastructure team does

Mario de Frutos

Mario de Frutos

August 17, 2022

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
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