“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com
- Growth
The risk of ad creative concentration, how to reach older high-value demographics, and why the ultimate KPI is revenue.
RevenueCat author David Barnard - page 3
Author’s posts
![“As seen on TV is a real thing, as seen on Instagram isn’t” — Ryan Beck, Pray.com]()
![“Customers who reach out are the ones who care” — Eli Winderbaum, Captions]()
“Customers who reach out are the ones who care” — Eli Winderbaum, Captions
- Growth
On the podcast: scaling app support, the importance of fast response times, and treating support like a concierge service.
![“In 2024, things have probably never been better” — Eric Crowley, GP Bullhound]()
“In 2024, things have probably never been better” — Eric Crowley, GP Bullhound
- Growth
How consumer subscription apps are rebounding, improving retention, and leveraging Maslow’s Hierarchy to drive growth in 2024.
![“I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo]()
“I don’t start working on something unless I’m confident it’s something I care about” — Christian Selig, Apollo
- Growth
Exploring Apollo’s journey: from its rise to becoming Reddit’s top app to its shutdown, and what’s next for creator Christian Selig.
![Apple’s fiscal calendar 2026 + payment dates]()
Apple’s fiscal calendar 2026 + payment dates
- Growth
Stay in sync with Apple’s financial calendar and keep track of crucial payout dates
![Insights from Dilip Reddy on brand defense, ROAS, and scaling for Apple Search Ads]()
Insights from Dilip Reddy on brand defense, ROAS, and scaling for Apple Search Ads
- Growth
The impact of Apple Search Ads on organic search, how to save money on brand defense, and why ROAS shouldn’t be the only thing you optimize for.
![“People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant]()
“People are going web-to-app for the wrong reasons…” — Thomas Petit, Independent App Consultant
- Growth
Discover the true potential of web-to-app beyond just avoiding fees. Reach new audiences, enhance B2B support, and tailor user journeys for greater success.
![“Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel]()
“Our users are everywhere, so we feel like our marketing should be everywhere” — Steven Meyers, Babbel
- Growth
Babbel's Steven Meyers on how the language-learning app finds success with traditional offline marketing channels.
![“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo]()
“Focus on the problem that you are really passionate to solve” — Francescu Santoni, Mojo
- Engineering
How Mojo grew to over $1M in MRR, the most impactful pricing and paywall experiments, and why it’s important to choose complexity instead of just letting it happen.
![“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit]()
“The first idea isn’t really that important… just start moving and build anything.” — Sebastian Röhl, HabitKit
- Growth
Sebastian Röhl shares his journey from a corporate job to indie app success with HabitKit on the Sub Club podcast.
![WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman]()
WWDC ’24 recap on the Sub Club podcast — David Barnard, Jacob Eiting, Charlie Chapman
- Engineering
On the podcast: Highlights from WWDC 2024 and what they mean for subscription apps and RevenueCat users.
![“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory]()
“I think that people have the misconception of innovation being spontaneous” — Asya Paloni, Welltory
- Growth
What to do when there are no jobs to be done, how to build innovative features, and why copying Duolingo’s engagement strategy probably won’t work for your app.
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