New Developer-Friendly Pricing and Our Series B

New pricing, new features, new funding, new faces

New Developer-Friendly Pricing and Our Series B
Jacob Eiting

Jacob Eiting

PublishedLast updated

We just released a radically new pricing structure that lowers the barrier to entry to the RevenueCat features that help developers grow. We dropped the base fees from our Analyze and Grow plans (now called Starter and Pro)—so now you can pay as you go, from your first dollar to your millionth. This will mean a short-term revenue hit for us, but we believe having access to our whole platform will give more developers the chance to grow their apps from a side project to the next big thing.

Last August, after our series A, I wrote about some of our challenges as a growing business. Since then, we’ve made great progress, but we still have a long way to go.  Turns out, this problem is complicated and getting worse. But, we’ve also managed to ship some great new stuff including Customer Lists, the pricing refresh, and more. We’ve got a bunch of things ready to go this summer that will bring our platform to the next level, including completely rewritten charts and new app stores. We’ve built out a ton of the internal company stuff that will help us go from scrappy startup to real company, growing the team to 30 people and onboarding about 2 people a month. We’re going to be hiring 20 more this year to our global, remote-first team. We’re transitioning from a small, flat team to a company set up to grow. This will be the biggest challenge of my professional career, but I’m excited to build an enduring company that is focused on software creatives. 

To help us with this transition to long-term thinking, we just raised our series B from YC’s Continuity fund, deepening our relationship with what I consider to be the most developer-friendly funding source there is. To be honest, we had just barely dipped into the money we raised last year, but this funding round secures the company financially for a very long time, allowing us to really focus on our product, team, and mission. And to top it all off, we’re welcoming Anu Hariharan to our board of directors—joining Miguel, myself, and Mark Fiorentino from Index. We now have the structures and assistance in place to build RevenueCat into an enduring company. 

So what are we going to do with this money? Help developers make more money, of course. 

I must close with a sincere show of gratitude to our developers, team members, investors, and believers. At some point, RevenueCat grew from something Miguel and I were doing, to something we were just a small part of. Today, RevenueCat is truly much bigger than us as founders and we’re excited to make good on our promise by helping developers get paid to make software.

In-App Subscriptions Made Easy

See why thousands of the world's tops apps use RevenueCat to power in-app purchases, analyze subscription data, and grow revenue on iOS, Android, and the web.

Related posts

RevenueCat at MAU 2024: Live Sub Club recording and Exclusive Events!
Company

RevenueCat at MAU 2024: Live Sub Club recording and Exclusive Events!

Join RevenueCat at MAU 2024, Las Vegas

Rik Haandrikman

Rik Haandrikman

March 23, 2024

Introducing RevenueCat Billing (beta): Web subscriptions for mobile apps, simplified
Company

Introducing RevenueCat Billing (beta): Web subscriptions for mobile apps, simplified

Starting the journey towards a unified subscription experience across mobile and web platforms.

Jens-Fabian Goetzmann

Jens-Fabian Goetzmann

March 21, 2024

State of Subscription Apps 2024
Why I’m more excited than ever by the future of subscription apps
Company

Why I’m more excited than ever by the future of subscription apps

To sum it up, the state of subscription apps is looking great.

Jacob Eiting

Jacob Eiting

March 12, 2024

Want to see how RevenueCat can help?

RevenueCat enables us to have one single source of truth for subscriptions and revenue data.

Olivier Lemarié, PhotoroomOlivier Lemarié, Photoroom
Read Case Study