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The creative testing system that slashed our CAC (and scaled our spend)
We scaled Meta ad spend by 74.6% and dropped CAC 40%. Here’s how.
Growth blog posts - page 10
Venture capital funding vs. bootstrapping for subscription apps
Understanding the impact and implications of funding choices on app growth and autonomy.
Optimizing paywall placement: The key to unlocking more app subscribers
Want a big boost in subscribers? It’s time to stop being so cautious with paywall placement.
Leveraging press and partnerships for user acquisition and credibility — Adam Allore, Wavve Boating
Adam Allore reveals partnership and PR strategies on the Sub Club podcast.
Why ratings and reviews in ASO are more important than ever
Redbox Mobile's Anil Ozdemir on how recent changes in the app stores mean that it's time to have a dedicated approach to boosting ratings & reviews.
“I love that constraints breed creativity. That’s the way I like to build a business.” — Aaron Foss, Nomorobo
Discover the three growth hacks that propelled Nomorobo to an 8-figure exit in a decade
The Sub Club Podcast
Interviews and deep dives with the experts behind the biggest apps in the world.
Listen now
How to run a holiday sale in App Store Connect for iOS subscription apps
Make sure your subscription apps are ready for Black Friday and Christmas sale season.
Aperture’s Hannah Parvaz on profitably scaling performance marketing
And why it begins with setting the right targets and methodically working through the funnel from the top down.
PR ideas for apps: 9 campaign ideas to succeed when using the press for app promotion
Explore PR ideas to build brand awareness, from engaging journalists early-on to aligning app updates to calendar events.
How Mojo achieved a remarkable 60% increase in ARPU in just five months
Get an insider’s view of the experiments that ramped up Mojo’s ARPU to new heights.
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How to quickly build a mobile app influencer campaign with Branch + RevenueCat
Influencer marketing is a scalable and budget-friendly way to acquire new users — here's how to get started quickly.
Five lessons on the journey to $10M ARR
Discover five lessons from Talking Parents' journey to $10M ARR — from surveying early and often, to providing premium support.
Hard paywall vs soft paywall: How much of your app should be locked?
The pros and cons of each approach, with case studies from apps like Headspace, Lose It!, and TalkingParents.
Want to see how RevenueCat can help?
“RevenueCat enables us to have one single source of truth for subscriptions and revenue data.”
Olivier Lemarié, Photoroom