With this integration you can:
Track campaign revenue
Follow the long-tail revenue from your Facebook Ads campaigns
Send subscription events
Send trial starts, trial conversions, and renewals directly from RevenueCat to Facebook Ads Manager.
Better understand behavior
Monitor trials, churn, and MRR from campaigns.
RevenueCat allows you to choose from different 'Standard' Facebook event names. Using 'Standard' events is recommended by Facebook for optimizing advertising campaigns and audiences.
- Trial Started
- Trial Converted
- Initial Purchase
- Non-Renewing Purchase