RevenueCat blog - page 4

Expanding from iOS to Android: A subscription app's guide to Android
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Expanding from iOS to Android: A subscription app’s guide to Android

The majority of the world’s mobile users are on Android. What are the challenges and opportunities for iOS app companies?

Thomas Petit

Thomas Petit

March 26, 2024

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Why ratings and reviews in ASO are more important than ever
Why ratings and reviews in ASO are more important than ever
Growth

Why ratings and reviews in ASO are more important than ever

Redbox Mobile's Anil Ozdemir on how recent changes in the app stores mean that it's time to have a dedicated approach to boosting ratings & reviews.

Anil Ozdemir

Anil Ozdemir

November 01, 2023

New episode with Aaron Foss on the Sub Club podcast
“I love that constraints breed creativity. That’s the way I like to build a business.” — Aaron Foss, Nomorobo
Growth

“I love that constraints breed creativity. That’s the way I like to build a business.” — Aaron Foss, Nomorobo

Discover the three growth hacks that propelled Nomorobo to an 8-figure exit in a decade

David Barnard

David Barnard

November 01, 2023

Cache at RevenueCat
Scaling smoothly: RevenueCat’s data-caching techniques for 1.2 billion daily API requests
Engineering

Scaling smoothly: RevenueCat’s data-caching techniques for 1.2 billion daily API requests

A deep-dive into the techniques that fuel our efficient cache management.

Guillermo Pérez

Guillermo Pérez

October 31, 2023

How to run a holiday sale in App Store Connect for iOS subscription apps
Growth

How to run a holiday sale in App Store Connect for iOS subscription apps

Make sure your subscription apps are ready for Black Friday and Christmas sale season.

Charlie Chapman

Charlie Chapman

October 25, 2023

Aperture's Hannah Parvaz on profitably scaling performance marketing — New episode of the Sub Club podcast
Aperture’s Hannah Parvaz on profitably scaling performance marketing
Growth

Aperture’s Hannah Parvaz on profitably scaling performance marketing

And why it begins with setting the right targets and methodically working through the funnel from the top down.

David Barnard

David Barnard

October 18, 2023

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

Listen now
Growth

Apple fiscal calendar year and payment dates

Stay in sync with Apple’s financial calendar and keep track of crucial payout dates

David Barnard

David Barnard

October 16, 2023

PR ideas: 9 ways to promote your subscription app using PR
PR ideas for apps: 9 campaign ideas to succeed when using the press for app promotion
Growth

PR ideas for apps: 9 campaign ideas to succeed when using the press for app promotion

Explore PR ideas to build brand awareness, from engaging journalists early-on to aligning app updates to calendar events.

Peter Meinertzhagen

Peter Meinertzhagen

October 13, 2023

How Mojo achieved a remarkable 60% increase in ARPU in just five months 
How Mojo achieved a remarkable 60% increase in ARPU in just five months 
Growth

How Mojo achieved a remarkable 60% increase in ARPU in just five months 

Get an insider’s view of the experiments that ramped up Mojo’s ARPU to new heights.

Michal Parizek

Michal Parizek

October 12, 2023

How to build and optimize a simple influencer campaign with Branch + RevenueCat
How to quickly build a mobile app influencer campaign with Branch + RevenueCat
Growth

How to quickly build a mobile app influencer campaign with Branch + RevenueCat

Influencer marketing is a scalable and budget-friendly way to acquire new users — here's how to get started quickly.

Peter Meinertzhagen

Peter Meinertzhagen

October 05, 2023

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VC funding vs. bootstrapping for subscription apps — Podcast with Martín Siniawski, Podcast App
Podcast App’s Martín Siniawski on funding options for new apps and more
Growth

Podcast App’s Martín Siniawski on funding options for new apps and more

On the podcast: Spinning off a new product from secondary product market fit, the journey of getting into YC, and the give and take of raising venture capital.

David Barnard

David Barnard

October 04, 2023

Five lessons on the journey to $10M ARR
Five lessons on the journey to $10M ARR
Growth

Five lessons on the journey to $10M ARR

Discover five lessons from Talking Parents' journey to $10M ARR — from surveying early and often, to providing premium support.

Peter Meinertzhagen

Peter Meinertzhagen

September 29, 2023

Hard paywall vs soft paywall: How much of your app should be locked?
Hard paywall vs soft paywall: How much of your app should be locked?
Growth

Hard paywall vs soft paywall: How much of your app should be locked?

The pros and cons of each approach, with case studies from apps like Headspace, Lose It!, and TalkingParents.

Peter Meinertzhagen

Peter Meinertzhagen

September 28, 2023

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