Blog – RevenueCat

The behavioral design behind a 12% ARPU increase at ASL Bloom

How Applica redesigned onboarding to bridge the gap between user goals and app value

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Growth

The MaxDiff method: A smarter way to test paywall value propositions

At Applica, we’ve run countless paywall experiments, and this method consistently helps us understand what matters most to users.

Growth

How a dorm room project became a 5M MAU scanning app

From a student side project to a thriving business - how Genius Scan stayed focused on users and kept growing.

Growth

What drives your users to pay? Jobs to Be Done has the answers

Understand what motivates users and turn insights into revenue.

Two illustrated cats with speech bubbles: one showing dialogue and the other displaying a dollar sign, representing customer conversations about pricing.

Growth

What customer interviews can teach you about your pricing strategy

How to uncover real insights about pricing without falling for common biases

Graph illustrating how paid traffic (dotted yellow line) boosts installs over weeks, leading to increased organic traffic (dotted green line), with icons of money and leaves representing revenue and growth.

Growth

How paid campaigns affect your app’s organic traffic

Explore the connection between paid campaigns and organic app growth—and how to make them work together.

The Sub Club Podcast

Interviews and deep dives with the experts behind the biggest apps in the world.

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Growth

Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth

Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.

Growth

Benchmarks are a jumping-off point, not the end-all, be-all — Phil Carter, Elemental Growth

Learn how Phil Carter's Subscription Value Loop framework helps subscription apps scale sustainably—plus, why balancing data with intuition is the key to growth.